As the video production lead for the Johnson & Johnson Global Content Lab, I produce, film, edit, and manage video content created for J&J Facebook, LinkedIn and Twitter (J&J News). Videos are optimized for social channels, timed to news cycles, and share inspiring stories of medical breakthroughs, scientists, and activations.
In January, shortly after the first cases of Coronavirus spread through China, J&J recognized the need to develop a vaccine. Working quickly, our team created a breaking news story featuring multiple social assets including an editorial article for jnj.com, photography, and a video for social channels announcing J&J’s role in preventing the spread of the virus. While collaborating with the team leads on strategy, I produced and edited this short news video using available footage from the Janssen labs.
Neutrogena® launched an innovative skin care line made by millennials for millennials. Timed to the US launch of the new line in stores, we released a video-first campaign telling the personal stories of the women scientists and the innovation behind the new line. Instead of talking solely about the product, the scientists talked about what it’s like to be a female scientist and how it felt to work together on the line.
The full campaign includes 5 videos – filmed in 4 different countries! Definitely a challenge. As a one man band, I couldn’t travel and film all of them in time for the launch, so to solve for that I filmed Natalie in New Jersey and worked closely with agency Hayden5 to coordinate and film in Singapore, France, and Brazil. The videos out performed on all J&J social channels and was a huge hit for STEM and beauty audiences.
This past summer Johnson & Johnson hosted a Girls Who Code summer immersion program. Johnson & Johnson has a long legacy of supporting women and STEM and we were so excited to have this opportunity to showcase a budding new partnership on social. I wanted to tell this story in a different way, where viewers didn’t hear so much about the program itself from the staff, but instead have the opportunity to experience the impact of the program through the eyes of the students themselves.
So I handed cameras to two of the high school girls in the program for the duration of the program. The girls filmed their every day as they would a VLOG and shared the ups and downs of learning code. 6 weeks later I was diving through hours of exciting footage and awesome storytelling!
I had an opportunity to produce and edit a short vignette featuring Cliff Morrison, the nurse who opened ward 5b in 1983 which was the first dedicated AIDS unit in the USA. The editorial team wrote an article that told the story about the healing power of touch and the importance of being compassionate. As a fun companion piece to the article, I wrote a script for Cliff, filmed video portraits of him and cut in select b-roll footage from the film and stock imagery to create a beautiful video sketch.
When Laverne Cox came into NYC for a media day for her campaign with BAND-AID® (RED) , the Content Lab couldn’t pass up an opportunity to interview her! Knowing that Laverne has a really strong personal story behind her advocacy work, I pitched an idea to ask her to talk directly to her viewers. I’m always thinking of different ways we can make on-camera interviews more visually interesting (especially when the backdrop is a hotel room), so I reached out to an animator to design animated text and statistics. She’s an incredible storyteller and advocate and the animations really brought the full campaign together.